About Novelty International
Novelty International Ltd. is a professional sourcing & supply management company founded in 2010. In the past more than 12 years, we have been specialized in providing clients with services including sourcing & new products development, inhouse production & supply management, international shipping and etc.
Meet Our Managing Team
We have a sourcing & products development team, as well as a production & supply management team. The two teams work along with each other to guarantee our products quality and services at high standard.
Our teams practice "lean" philosophy. We strive to help our clients to avoid wastes at source and support their rapid growth by providing consistent quality products and considerate services.

Michael BEI
Founder & Managing Director
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Set up Novelty International in 2010.
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12+ years experiences in new product development, sourcing & supply chain management, transnational e-commerce, and international shipping.
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Master in Business Administration.
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Exchange at ESSEC Business School in France.
kim jiang
Gerente de Desarrollo de Productos
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Más de 8 años de experiencia en gestión de desarrollo de nuevos productos y abastecimiento de productos.
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Licenciatura en derecho.


Mary Xia
Production & Supply Manager
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Specialized in production & supply management since 2015.
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7+ years managing experience in manufacturing at factories.